The packaging for this product is very sturdy and I could easily throw this in my handbag and not be afraid of it opening or getting everywhere. The clasp is very tight and I even find it sometimes a little difficult to open normally. The lid is see through so it is very easy to know which shade you are selecting and it also has a little crown on the lid which gives it a cute touch. The product has a British flag engraved into the product which I find is a nice touch and makes it looks very cute and girly with the see through lid.
The product is definitely not matte and contains a lot of shimmer and glitter. This glitter and shimmer is visible when you apply it to the cheeks, so if you do not like that look then I would not recommend this product. I myself like shimmer in blushes and find that they give a really glowy highlight to your cheeks without having to add a highlighter over the top, which this blush definitely does! The pigmentation of this product is buildable, meaning that you can start with a little and have a very light pink dusting over your cheeks or you can build it up to be a very intense pink colour.
I myself am very pale and like doing extreme eye shadow looks, so I do not like to build this up very much, but instead just do a light dusting of pink. You can see a full makeup blog post that I did on New Years Eve here, where I used this as my blush colour. The colour lasts quite a long time on the cheeks before you need to reapply, but I find that the lighter dusting you do the more you have to build it up throughout the day because the colour starts to wear off.
|Very light layer of Rimmel Lasting Finish Soft Colour Blush in 050 Live Pink|
Overall I think this blush is really great if you are looking for a glowy blush. But I would recommend anyone who does not like shimmer or glitter in this blush to stay very far away as this contains a great deal of shimmer and glitter! The pigmentation is very easily buildable and will last quite a long time without needing to reapply.